Have you ever noticed that when you try to "win" a conversation, things usually go south? In the business world, we often fall into the trap of trying to be the "hero" of the story. We want to be the one with all the answers who saves the day! But honestly, that often just makes other people feel defensive. If we want to build real, lasting trust, we need to make a bit of a shift. We need to stop trying to be the hero and start being the "guide." Think of it this way: your cl