Imagining writing as creating a window on the world makes us think differently about writing.

Should you use hypotaxis or parataxis in business writing? Instead of explaining the difference between the two, I’m going to try show...

Call it business jargon, call it corporate speak, we all know some: “move the needle”, “synergy”, “value add”, “reaching out”. In this...

You want to be using a lot of “you’s” in your writing. At least, you want to be using more “you’s” than “I’s”. You are always writing to...